How to Maximize Your LinkedIn Company Profile

LinkedIn is one of the most popular social media websites for businesses with over 250 million members worldwide. The website is used by companies, employers, employees and people looking for work but it is also a valuable marketing tool. Here are some popular tips on how to maximize your LinkedIn company profile by the end of 2014:

Choose a great banner image

Your company cover photo is the first thing visitors see on your profile. It`s true that it has no significant importance to some users but having a bad photo will definitely impact you overall image. Investing in a professionally designed banner can be hugely beneficial.

It`s all about content on LinkedIn

Not only do you need to post regular content to stand out on LinkedIn but you need to make sure the information is helpful in some form. You can create your own content, share online posts, articles or anything your visitors would be interested in. Remember that not all content is created equal, so publishing the same information on Twitter and Facebook will not help you LinkedIn voice in any way.

Products and services can and should be easily available

Make sure your company has its products or services page updated. Focus on your strong products, link them back to your company website. Requesting customer feedback is also a great asset to have. Trust your products and request customers to leave a feedback on your profile.

Join groups

Many major companies employ people just for this step. Your company can benefit from joining discussion groups. Post industry-relevant information on these groups and if the posts bring true value to a discussion they could increase your profile views.

Create a ‘careers’ section

This is not just another HR tool. Research has shown that an increasing number of candidates look for a company’s LinkedIn profile before interviews. You can share your latest vacancies but also provide an insight into how it`s like to work for your company. Have some employees review the company and make sure the information is up to date.

Consider mobility benefits

Updating LinkedIn may not be on top of your priority list but with smartphones and tablets things can get a lot easier. You could update on the go and maybe even more importantly you could use the tool to network at conferences or trade shows. Make sure you customize you URL though, add your name at the end to make it more personal.

LinkedIn offers endless ways to develop your company profile. Working on the steps above will help you maximize your profile and it`s achievable by the end of 2014.

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