5 Tips for Happier Customers

Are you a passionate entrepreneur willing to create not just another business but a special one? In theory this should be a straight forward process as customers will love businesses that appeal to them on some level, businesses that give them the ‘feel good’ factor. Here are 5 great tips for happy customers:

Build a unique brand

One of the first things that will turn leads to customers is good branding. Your product or service needs to be special in some way in today’s market. Take Nokia for example, their branding was world leading for years. People identified their product with reliability. Although times have changed for the company, there still is a good base of ‘die hard’ fans that truly enjoy the brand.

Invest in customer service

Customer service will separate boys from men. All successful companies have successful service towards customers. Your product/service needs proper support so that every customer feels the true value for money. If your product breaks, make sure you take time to engage with the customer, ensuring things will be sorted out and explaining why the product failed can boost company transparency. Proper customer support will make sure that a new problem does not mean a new lost customer.

Go above and beyond

Good customer service is great for the customer but not necessarily memorable. Be prepared to go above and beyond for the customer even if that is not in your role description. Give genuine advice to customers, follow up on issues and you will most likely be remembered by them.

Customers have opinions

Developing a new product or service can sometimes become an isolated process. Thinking how to bring a great product to the market is part of business success but try to involve customers also. Lunch a beta version of your product and get some feedback on it. Even after you final product is on the market invest in surveys and listen to suggestions. Many companies see customer surveys as advertising and this shouldn’t be the case. A survey should give you a general idea of what people think of you product and most importantly how it could be improved.

Offer on-site demonstration sessions

There have been many studies on customer behavior. When it comes to shopping it`s mainly down to two situations: the customers knows the product before entering a shop or the customers is looking for a product for a particular purpose without a particular brand in mind. Taking the time and energy to offer product demonstration on your business premises will increase customer satisfaction and word of mouth referral. Make sure you explain to the customer how your product or service can solve a particular need and if done in the right way it will demonstrate you take things professionally.

Customer service begins with the CEO. Act professionally and constructively, ensure your employees are happy with their work and the company. This will reflect in customer service. Putting people first (employees and customers) and focusing on perfect service will mean you are on the right path to having happy customers.

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