How to manage on-hold music

hot to manage music on hold music

The growing competitiveness requires more professionalism and efforts often include on-hold music. Using it to your advantage will always bring extra credibility to the company. It`s the on-hold time that will shape the first impression of any company.

How many times have you waited on the phone with no music at all? Or even worse, how many times have you waited on the line with bad music? You probably found yourself in the situation were you could not put the phone down as you waited for someone to answer so you had to listen to a poorly chosen song or jingle.

 

Customer orientation

When choosing a song you need to think of the customer rather than your own preferences. Sure it will be impossible to please everyone with the choice, but keep in mind it has to please most customers. So for instance if you sell sports products you can choose a lively song, something that would invite people to feel energized.

 

Purpose focused

If you have more than one line you should consider having different types of music catered to different needs. Technical support for instance might be the place for customer complaints so you could choose a song that would relax the caller. If you have a line for orders, going with an animated song could be a better option.

 

Remember to update on-hold music

If you are in the market for a number of years you can consider updating on-hold songs. Many businesses value loyal customers and changing the songs might help the purpose. Rest assured clients will appreciate the extra effort. Bringing new music to your company will increase the customer service satisfaction levels even before your staff gets to address problems or requests.

 

Build an audio brand

Businesses often find themselves paying artists for TV, radio or online adverts. Use the artist to record a greeting or song for your on-hold music also. The audio brand will be recognizable and customers will better relate to it.

The bottom line is that on-hold music can help your business` brand but remember that no type of music can compensate for long waiting times.

 

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