6 Social Sharing Techniques You’ve Probably Forgotten

We’re all aware of the need to share company blog posts on Facebook and Twitter, on LinkedIn Pulse and in email newsletters. In our zeal to implement all the most complex and sophisticated content sharing techniques, it seems that we may be forgetting about some of the basics.

Consider some of the following techniques. None of them are new or revolutionary—but we fully admit to forgetting about them from time to time! Perhaps we’re not alone…

Content Sharing Methods We All Tend to Forget

1. Friends and family. Do you have people in your life who are interested in you, who support you, and who love you no matter what? Likely so—and Search Engine People wisely points out that these people will probably be more than happy to read your latest post and maybe even offer some helpful feedback and sharing. Why not send it to them directly?

2. Colleagues. “Does your company have a blog?” Search Engine People asks. “Do you contribute to it? If you answered ‘Yes’ to both questions, then go ahead send your coworkers a link to your recently published post.” Make sure your co-workers know what’s going on with the company blog, and encourage them to share the post on their own social channels.

3. Twitter. Yes, you are probably sharing all your blog posts on Twitter as is—but do you do so more than once? An automatic update isn’t sufficient; share each post several times over the span of a couple weeks. But don’t overdo it: Three or four total shares is probably a good target.

4. Presentations. Giving a talk or a pitch to clients or colleagues? Why not work in a mention of your company blog? Position it as a value-adding professional resource.

5. E-mail signature. Promote recent posts within your email signature. Says Search Engine People: “Most email signatures contain just a general link to the blog or company’s website. Make it more interesting by including a link to a specific piece of content. You don’t have to update your signature every time a new blog post goes out, but maybe every time you launch a major content campaign.”

6. Instagram bio. You can’t actually post links in Instagram posts, but you can remind users to check out the blog link in your profile.

Of course, there are plenty of other ways for content sharing—but if you’re not using these foundational techniques, add them to your arsenal starting today!

Read more

Categorised in: Did you know, VoiceMailTel