Seven Reasons Why Your Website Isn’t Performing

SEO Reasons

1. Poor Performance Due to Poor Traffic

A website can be optimized to perfection and have all the right content in the world but that means nothing if it can’t be found through search engines. A properly optimized website makes it easy for Google and other search engines to crawl and index its pages but if an error in a few key sections occurs, everything can break loose.

Promotional Reasons

2. Your Current Promotion Strategy Is Attracting the Wrong Audience

Before you make any crazy changes to your site or content strategy, consider the people currently coming to your site. Are they the right people or are they irrelevant visitors that are quickly leaving your site once they realize what you do and sell?

Are you promoting your business and website in the correct areas? If you aren’t, that might be the reason, you could be wasting precious time and money bringing in meaningless traffic while your true target market continues to live without knowing of your existence.

Website Design Reasons

3. Your Website Isn’t Responsive

Google released a new algorithm update focused on boosting the ranking of mobile-friendly websites while pushing unresponsive sites down the ranks. It’s been proven time and time again that mobile-friendly sites receive lower bounce rates and higher conversion numbers compared to those that aren’t.

4. Your Website Has Unclear or Cluttered Navigation

Your navigation should include a small selection of clearly-labeled page options that match your users’ needs. If you’ve filled your navigation with every product and service you offer or have created awkward side navigation that adds to the confusion, you may be distracting your visitors from key conversion points.

5. Poor Landing Page Design

Your landing pages can be a tricky piece of business when it comes to fully optimizing them to help your website perform. Even with a landing page optimized to best practices, conversions aren’t always guaranteed and minor tweaks can bring on major results.

Website Content Reasons

6. Blog Topics Aren’t Connecting With Readers

They say that content is king. What they should really say is that the right content is king. If you are spending more time thinking about blog topics than you are about who you are writing for, then you may be missing the boat on your content creation.

7. Page Content and Offers Aren’t Strategically Connected

The success of a lead generation website hinges on its ability to convert visitors into leads. In order to do that, best practices ask for CTA’s to be placed on most if not all site pages to always provide visitors a point of conversion.

Unfortunately, some site pages may contain CTA’s that promote content that is irrelevant to the topic covered on the page that houses it, leading to poor click through and even worse conversion rates.

While properly optimized will outperform a static website any day of the week, many people who have utilized inbound marketing for enough time will tell you that there is always more that you can do to improve conversions.

Source: https://blog.hubspot.com/

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