Online marketing- learning from your own mistakes

 

Marketing

Story by a true marketing novice

Working for a telecommunications company – VoiceMailTel – in Toronto for almost for a year now, I`ve started working for our marketing department not too long ago – let’s say about four months -, I have managed to perfect my advertising and product management skills through my sales experience.

Our marketing strategy includes working on SEO, advertising on different online directories, keeping the social media channels up to date, establishing a daily online presence, posting on our blog, creating printed and online brochures, campaigns, newsletters, and also started on writing original tech and business related articles to be published in magazines.

To be honest I had little technical skills, but as I got to know more and more about our product, I understood how things are working “behind the doors”. You definitely need to know your product/service by heart and most importantly you need to know who is your targeted audience. You might be nailing the marketing chapter, but if you have the wrong audience, you just wasted your time and money.

Being technical definitely helps you in long, detailed explanations, but when it comes down to marketing your focus should be on simple, engaging and reader-friendly articles, clear and easy to understand for everyone.

Our company learned from its own mistakes, and those are the results: regarding the topics, you should be writing about your service and products, but keep it fairly low, too much Me-Me talk can “scare” your audience and you could quickly fall on the other side of the horse, instead of interesting you will be boring. Try general business topics, incorporating something minimal related to you, this way you will get the attention without being too pushy.

In terms of language, use a professional one, but avoid overcrowding your writing with technical expressions, it would take an average person more time searching for specific terms, than reading the whole text. Be creative and find the right audience, than adjust your marketing by researching your potential customers’ interests.

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